Each $30,000 grant will be awarded to community-based organizations in the five boroughs. The money will be used to improve storefronts, organize merchants and develop other business programs.
“The Avenue NYC initiative is investing in local, community-based organizations to help strengthen and preserve small business corridors across our city,” said SBS Commissioner Gregg Bishop. “Small businesses are an essential part of building vibrant neighborhoods.”
The 82nd Street Partnership in Jackson Heights, Rockaway Business Alliance, Sunnyside Shines Business Improvement District (BID) and the Queens Economic Development Corporations (QEDC) were the Queens recipients of the Avenue NYC grant.
Among the 15 Brooklyn recipients were the Central Fulton BID in Fort Greene, Grand Street BID in Williamsburg, and the Myrtle Avenue Revitalization Project in Clinton Hill.
The 82nd Street Partnership will use the Avenue NYC grant to fund events at Dunningham Triangle, a space in Jackson Heights that was closed for 20 years.
It will soon host health fairs, dance performances, and poetry readings.
“There will be a mix of events so that the people in our community can learn about the multiple resources available to them within walking distance," said executive director Leslie Ramos. “This grant is fantastic and a great opportunity to connect to the businesses in our area.”
Sunnyside Shines use the grant to help strengthen its Sunnyside Card Program, a program that offers discounts at local restaurants and stores.
The grant will also help improve the 20-page Sunnyside Welcome Kit, a guide to shopping and activities in the district.
"We are encouraging people of Sunnyside to learn about the neighborhood and explore it," said executive director Jaime-Faye Bean. "We are designing these things for new Sunnyside residents."
QEDC is identifying areas in Woodside and Woodhaven that need better lighting, website development and marketing, said executive director Seth Bornstein. He hopes improvements will make those neighborhoods better shopping areas.
"The Avenue NYC grant has helped businesses become stronger shopping streets," Bornstein said. "It also helps bring more businesses to the area."